In a world where DVRs let consumers skip commercials and ad blockers let them avoid banner ads, content marketing is crucial to helping brands make an impact by providing something they want— valuable, relevant, interesting content such as:
We’ll develop a content strategy based on your market, your brand, and the needs and assets of your company to tell your unique story. Our creative team then produces the content itself, whether it’s posts for your company blog, ghostwritten articles for industry publications, videos, or infographics designed for maximum shareability and visibility on social networks.
And if you’re looking to penetrate a new market, some of the best exposure is the kind that money can’t buy. We consistently seek out “earned media” to gain positive media attention, communicate news with employees and other stakeholders, negotiate strategic partnerships and sponsorships, and manage crises in the public eye.
We’ll smooth the way and manage your brand image in any environment, whether you’re entering a new national market or entering a boardroom for a meeting with investors.